Zain Kenya today launched a new callin tarrif that lowered calling rates by a staggering 50 percent.
Zain calls to other networks will 3 shillings both for prepaid and postpaid customers. SMS to all other networks will now cost 1 shilling.
This lowering of prices is in accordance with Communication Commission of Kenya directive to harmonize the interconnection rates. CCK news reduced the interconnection fees to 2 shillings from 4.50 shillings.
Zain Kenya Managing Director Rene Meza said assured consumers that the huge reduction in calling rates was not an offer but a permanent value proposition which seeks to make mobile services affordable to all Kenyans.
The new Zain Kenya tarrif is so far the most affordable tarrif in the market and it is bound to bring out pricing wars from the other mobile service providers; mobile phone services will become more accessible to Kenyans and hence increase penetration especially in rural Kenya.
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